AUSTRALIAN FRESH MEAT GROUP PTY LTD
Enhancing the Value of Fresh Australian Red Meat for the World
Australian Fresh Meat – SUPPLY CHAIN
VALUE
ALL about the CONSUMER
and must be TRACED back through the WHOLE chain
The CONSUMER REQUIRES
1 Food Safety
2 Portion Size
3 Cooked as Enjoyed
4 Juiciness
5 Tenderness
&
6 Flavour
The CHEF REQUIRES
1 Evenly Sliced
2 Low pH
3 The Correct Cut for Cooking Style
Plus
All the Consumer Requires
The DISTRIBUTOR REQUIRES
Storage & Shelf life,
meaning Packaging
& Temperature Control
Plus
All the Consumer Requires
and All the Chef Requires
The PROCESSOR REQUIRES
Saleable Yield
Plus
All the Consumer Requires,
All the Chef Requires
and All the Distributor Requires
The FARMER REQUIRES
1 Fertility,
2 Survival,
3 Growth &
4 Feed Efficiency
Plus
All the Consumer Requires,
All the Chef Requires,
All the Distributor Requires
and All the Processor Requires
